Audible has won the ears of listeners because of their superior selection of audiobook content. But with new players in the audio space they could no longer count on their volume of content to stand out.
1 in 3 Americans suffer from a sleep-related issue, contributing to a national sleep crisis. Defining a completely new product vertical, we created the opportunity to reinvigorate the Audible brand. Much of this is still in the works. The following showcases the branding, a small portion of the work, which was released as part of Audible’s COVID-19 response.
My role was design lead across Branding, Product Design and Content Art Direction alongside a team of 15 talented creatives.
Role Lead Designerr
Agency Inamoto & Co
We partnered with the Google Strategy and Insights team to build a one-stop shop for Google Marketers to learn about teens, a key target audience for Google. For this site we interviewed teens about hot topics, asked hard questions and had a day long photoshoot. What resulted was a pop-inspired site with insights into the teens of 2017.
Inspired by the playful brand of Google and seeing an opportunity in the site's internal purpose, I was able to push the brand's guidelines by adding brighter pop's of color and adding in playful gifs. I art directed a photoshoot that was meant to capture the essence and complexity of Generation X, a goofy athlete, a shy fashion girl, a goody academic and a clever class clown.