Hot Fruit is a San Francisco-based event series for women, designed to create serendipitous conversations. Born out of desire to introduce creative women to each other, Hot Fruit is a made up of women who want to make meaningful connections in life and in work. Attendees are fondly called "Fruits," and come from a variety of industries, including advertising, publishing, fashion, food, and technology.
For the launch of the HotFruit website and first main event, I art directed a shoot to create funky still life set-ups made of odds and ends and of course fruit! In addition to the website, I helped create a pinterest board full of inspo that could be pinned, approved and posted onto our instagram.